"GPI Holding" started as the first private pension fund in Georgia. From the very first days priority for the company was popularization and development of social insurances: health, life and pension insurance. Company showed good results after an year, gained customers' trust and soon became the market leader.
GPI is still the only company on the market that offers its customers diverse inividual health insurance. Company hold 65% of the market in this field and has more than 30 000 insured person.
In the same year, March, GPI Holding started first wide social insurance program for socially unprotected people living in Tbilisi. Program included 50,000 people. GPI's pilot program was the reason that is spread to all Georgia.
For the first time A class foreign company became the stakeholder in Georgian insurance company. This was a big step for GPI Holding. Not only financially, but also for sharing the experience. Since 2006 Vienna Insurance Group actively helps us develop, helps with important projects and is a guarantee for financial stability.
"Vienna Insurance Group" is one of the biggest investors on Georgian insurance market. Company is the leader in Central and Eastern Europe. They are active in Europe's 25 countries and in 50 companies.
GPI Holding's services got available in all parts of the Georgia. Consultants were helping people in every corner of the country. Also, in 2007 GPI started first online sales system. It became possible to buy insurance and requesting an agent online.
Curatio regional chain got started. In the following years company also opened a clinic, where it was possible to get outpatient services.
In the same year GPI joined hospital sector development program and invested 25 million for building clinics in the regions.
In 2019 european stakeholders decided to focus on insurance services and GPI left the hospital sector.
For the first time in Georgia GPI created online services. We created portal mygpi.ge and the app MyGPI. It became possible to buy insurance online or get reimbursed remotely.
In the following years GPI digital services improved and almost every service got available online. It became possible to plan doctor visit online, phone consult with the personal doctor, requesting a referral or buying medication with a sale.
GPI started loyalty program Ecoist and their movement. For the first time in Georgia is became possible to gather points with a healthy lifestyle and then exchange them for insurance.
You collect coins by buying insurance or with healthy life choices. 100 Ecocoins = 1 GEL.
GPI made its online platforms even better and it became possible to use all insurance services online. During the pandemic GPI was the first insurance company that started working fully remotely and offered its customers every service remotely. Quickly and simply.
First perfect insurance app MyGPI and online portal mygpie.ge made it possible that every insured person can do insurance procedures remotely, in 2 minutes. You can get reimbursed online for any amount or service, including hospital care or childbirth.
With GPI digital services you can ask for a guarantee letter online. You can request a referral for tests and for buying medication.